A little further.
A little deeper.
Discover Japan & Setouchi — from the energy of Tokyo and the traditions of Kyoto to hillside temples, island roads and the quiet shores of the Seto Inland Sea.
Four Ways to Discover Japan
Begin with the side of Japan that interests you most.
Explore Japan
Discover the country’s cities, landscapes, traditions and contrasts.
TraditionJapanese Culture
Learn about customs, shrines, festivals, respect and everyday life.
CuisineJapanese Food
Explore sushi, ramen, wagyu, sake and regional flavors across Japan.
Western JapanHiroshima & Setouchi
Travel beyond the famous cities to islands, ports, temples and sea views.
Onomichi: Temples, Hills
and the Seto Inland Sea
Discover a slower side of Japan, where hillside temples, narrow lanes and everyday life meet the calm waters of the Seto Inland Sea.
Explore Onomichi ↗Walk east to old temples. Pause for a bowl of ramen. Cross the channel and begin an island adventure.
Find your Onomichi walk →Food Worth Traveling For
Japanese cuisine changes from region to region. Begin with these favorites.
Sushi
Japan’s most famous food, shaped by season, freshness and skill.
Classic CuisineTempura
Light, crisp and simple — a classic example of careful Japanese cooking.
Premium BeefWagyu
Discover Japan’s celebrated marbled beef and its regional traditions.
Casual DiningYakitori
Grilled chicken, charcoal aroma and the lively atmosphere of an izakaya.
Regional FavoriteOkonomiyaki
Compare Osaka and Hiroshima styles of Japan’s savory griddle favorite.
Traditional DrinkSake
Rice, water, craftsmanship and regional character in every glass.
Follow the sea.
Find your Setouchi.
Continue west from Japan’s famous cities to Hiroshima, Miyajima, Onomichi and the islands of the Seto Inland Sea. Discover coastal scenery, historic shrines, cycling routes, regional food and everyday life.